Case Study: How Medical Visuals Helped NanoView Biosciences Grow and Get Acquired
The Challenge
NanoView Biosciences develops technologies for analyzing extracellular vesicles and viral vectors, supporting research in areas such as gene therapy and diagnostics. As the company expanded its product portfolio and market presence, it needed clearer ways to communicate complex scientific concepts to a range of audiences, including researchers, investors, and industry partners.
Over several years, we worked closely with the NanoView team to develop a library of visual assets that could be used across their website, presentations, conference materials, and product communications.
But their challenge?
NanoView's technology is highly specialised, making it difficult to explain quickly and clearly outside of technical audiences. The company was looking for visual materials that could:
Explain how its platforms and workflows function
Create a more consistent visual identity across marketing and communications
Support presentations, investor discussions, and conference activities
Showcase products in a clear and professional way
The Solution: Visual Storytelling by Now Medical Studios
Rather than producing a single set of illustrations, we collaborated with NanoView over multiple projects as their needs evolved.
🔬 Website Medical Illustrations
We created custom illustrations to explain NanoView's exosome capture and lentivirus analysis technologies. These visuals were designed to make complex workflows easier to understand while remaining scientifically accurate.
🧪 3D Product Visuals
Using CAD files and technical documentation provided by the NanoView team, we developed detailed 3D models and renders of instruments, cartridges, and reagent kits. These assets were used across the company's website, presentations, and marketing materials.
🌐 Branded Visual Assets
We developed graphics for:
Website banners
Conference booth displays
Social media and fundraising decks
👉 See our work on chip technology
This helped establish a more consistent visual language across different platforms and touchpoints.
The Results
🚀 Tangible Impact on Business Growth
The visual assets became part of NanoView's broader communication strategy, helping the company present its technology clearly across sales, marketing, and investor-facing materials.
🎉 Acquisition by Unchained Labs
In 2022, NanoView Biosciences was acquired by Unchained Labs, marking an important milestone in the company's growth. While many factors contribute to an acquisition, clear communication of complex technology is an important part of building understanding and confidence among stakeholders.
“We’ve been watching exosomes for a while and the NanoView platform is the real deal… We’re pumped to have this killer team and technology on board.”
— Taegen Clary, SVP Marketing, Unchained Labs
Read more here
Our work with NanoView demonstrates how well-crafted scientific visuals can support a company as it grows, helping teams explain sophisticated technologies more effectively to a wider audience.
💬 Client Testimonial
"We just love the work that Now Medical Studios do for us!
We've worked with Annie and Emily on projects ranging from our website to conference banners, technical diagrams, social media templates, and amazing 3D renders of our products.
They understand exactly what we need from both a technical and design perspective, and they always deliver beautiful, high-quality results.
Highly recommended, and happy to speak with prospective customers.”
— Sarah Hargreaves, Marketing Director, NanoView Biosciences
Why It Worked
Science-accurate visuals - Built trust with researchers and investors
Visual consistency - Unified brand across all channels
Fast, flexible assets - Used easily in decks, meetings, and promos
Trusted creative partner - Trusted creative partner
Let’s Bring Your Technology to Life
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