Case Study: How Medical Visuals Helped NanoView Biosciences Grow and Get Acquired

6 Aug

The Challenge

NanoView Biosciences develops advanced tools like ExoView and LentiView for analyzing extracellular vesicles and viral vectors, critical in gene therapy and diagnostics.

But their challenge?
Communicating complex, cutting-edge science to a diverse audience, researchers, investors, and potential partners, without losing clarity or credibility.

They needed:

Clear visuals to explain product workflows
A strong, unified brand across platforms
Custom graphics for website, conferences, and investor decks

3D Website Medical Illustration Banner showing exosomes and extracellular vesicles and viral vectors

The Solution: Visual Storytelling by Now Medical Studios

Over a multi-year collaboration, we supported NanoView with a full suite of medical visuals that turned complex science into compelling stories.

🔬 Website Medical Illustrations

Custom visuals explained NanoView's exosome capture and lentivirus analysis platforms in a clean, branded format.

👉 View the illustrations

3D Website Medical Illustration showing exosomes and vesicles. Medical website graphics showing medical device technology exploring extracellular vesicles and viral vectors for a startup biotech company

🧪 3D Product Visuals

We created high-detail 3D renders of NanoView’s hardware—including instruments, chip cartridges, and reagent kits—based on CAD files and internal schematics.

👉 Explore the visuals

3D Product Medical Illustration showing exosome imager for visualising extracellular vesicles and viral vectors

3D Website Medical Illustration showing exosomes and vesicles. Medical website graphics showing medical device technology for a startup biotech company. Website design including 3D model renders and icon and layout design for medtech company

🌐 Branded Visual Assets

We developed graphics for:

Website banners
Conference booth displays
Social media and fundraising decks

👉 See our work on chip technology

These assets ensured consistency and polish across every touchpoint.

3D Website Medical Illustration Banner showing exosomes and vesicles. Conference booth design for biotech medtech company exploring exosomes and lentivirus. extracellular vesicles and viral vectors. Conference booth mockup

The Results

🚀 Tangible Impact on Business Growth

Investor Materials - Enhanced storytelling in funding and M&A discussions

Product Comms - Clarity and trust in sales conversations

Brand Presence - Consistent visuals across web, print, and digital

Conference Visibility - Eye-catching booths that drove traffic and partner interest

T-shirt design for medical conference booth for nanoview bioscience, a company exploring exosomes and lentivirus

The guide to the analysis of extracellular vesicles and viral vectors 3D brochure design for medtech biotech startup company

🎉 Acquisition by Unchained Labs

In May 2022, NanoView was acquired by Unchained Labs, a global life sciences company focused on gene therapy tools.

“We’ve been watching exosomes for a while and the NanoView platform is the real deal… We’re pumped to have this killer team and technology on board.”
— Taegen Clary, SVP Marketing, Unchained Labs
Read more here
Our visuals helped NanoView:

Communicate the value of their tech during acquisition discussions
Deliver polished investor presentations with custom visuals
Stand out in a competitive gene therapy landscape

💬 Client Testimonial

"We just love the work that Now Medical Studios do for us!
We've worked with Annie and Emily on projects ranging from our website to conference banners, technical diagrams, social media templates, and amazing 3D renders of our products.
They understand exactly what we need from both a technical and design perspective, and they always deliver beautiful, high-quality results.
Highly recommended, and happy to speak with prospective customers.”
— Sarah Hargreaves, Marketing Director, NanoView Biosciences

Why It Worked

Science-accurate visuals - Built trust with researchers and investors

Visual consistency - Unified brand across all channels

Fast, flexible assets - Used easily in decks, meetings, and promos

Trusted creative partner - Trusted creative partner

Let’s Bring Your Technology to Life

Looking to simplify your science and scale your brand?
We’d love to help.

Get in Touch

Emily Holden

Emily is a medical illustrator and animator who runs Now Medical Studios with her business partner, Annie Campbell. She has spent years working as a medical artist and eLearning developer for multiple higher educational establishments and commercial clients within the UK.

Emily has developed a YouTube channel creating her own medical animation tutorials, which has gained her a large audience following. This has lead to her invitation and collaboration with LinkedIn Learning, where she now has her own course dedicated to medical animation, “The Fundamentals of Medical Animation”.

She co-founded and is an active contributor of Learn Medical Art, a channel dedicated to creating and sharing tutorials, articles and resources from the field.