Patient Education Animations
About the project
We developed a series of 10 x patient education animations focused on Women's Health across different life stages. Our goal was to create engaging visuals that empowered patients with a clear understanding of their bodies, without overwhelming them with medical jargon.
Our services
Research
Storyboards
2D illustration development
3D model development
2D and 3D animation
Voiceover talent scouting
Final video edit and sound mix
What our client provided
Scripts
Review feedback
Our visual approach
2D + 3D
We recommended blending 3D anatomy with 2D graphics. This approach adds a relatable touch to medical topics and enhances the appeal of your science stories.
Figures that connect with patient audiences
We believe representation is crucial, especially when connecting with patient audiences. We dedicated time to crafting characters that will resonate with the specific demographic the videos addressed.
Our process
Styleguide/Moodboard
For a large project like this, it is important to establish the look and feel direction early on in the project so that our client knows what the end animation will look like. Our team conduct a styleguide/moodboard development phase using rough assets to provide a feel on the creative direction we will move forward with.
Black and White storyboards
Our team begins animation production with black and white storyboards to help us problem solve important on-screen text and visual elements to help tell the science story effectively. We have a few rounds of black and white boards with our clients to obtain their feedback.
2D and 3D asset development
Once the storyboard has been signed off and locked, our team moves forward with developing 2D and 3D assets and prepares them for animation production.
Animation Round 01
In animation Round 01 our team blocks out all 2D and 3D animations in time with temporary/scratch voiceover. The 3D elements are renderd in greyscale whilst there are blocked out 2D animations. This provides our clients with an opportunity to see everything in motion for the first time. At this stage we look for timing lock on the animation.
Animation Round 02 and 03
In animation Round 02 we implement the client’s valued feedback notes and begin full colour animation production on the 3D elements. The 2D animated elements are refined futher and we deliver a near final animation with temporary/scratch voiceover and music.
We provide this near final animation for the client to review and sign off for profesisonal voiceover recording.
We then conduct a professional voiceover recording session with a voiceover artist and implement the final voiceover with a clean sound mix.
We then deliver the animation for final delivery!
