Screenshot 2021-09-09 100717.png

 

Under Armour

3D animations to accompany product technology explanation - internal pitch materials


Under Armour are specialists in producing textiles that enhance and support athletic performance. We teamed up with the product leads for their Rush products. Their responsive fabric technology improves oxygen flow and circulation near the skin so that the athlete can train harder and longer. This is the story that we needed to show in accompanying animated shorts.

 

Client
Under Armour

Artists
Emily Holden
Annie Campbell

Under Armour Rush Jade Jacket
Under Armour Rush muscle oxygentation

 

Under Armour Rush red blood cell oxygenation
Under Armour Rush athlete jacket

 

Under Armour Rush muscle blood supply osygen
Under Armour Rush muscle damage

 

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