2D Medical Animation

We were tasked with developing a scientific animation to illustrate the mechanism of action behind a nature-based saw palmetto formulation for men’s urinary health.

The narrative begins by visualising the progression of benign prostatic enlargement (BPE) and how it triggers disruptive lower urinary tract symptoms (LUTS) in ageing men. From there, we illustrate how this specialised Serenoa repens berry extract intervenes at a cellular level, inhibiting the 5-alpha reductase enzyme to reduce dihydrotestosterone (DHT) production and restore healthy urinary flow.